Straight talk on outbound.
2026-09-15
"SDR or Cold Email Agency for a Small SaaS Team?"
"An in-house SDR costs $95,000-$135,000 a year fully loaded and takes a quarter to ramp. Here is the arithmetic that decides which is cheaper for a team under 20 people."
2026-08-15
"Cold Email Benchmarks 2026"
"Healthy B2B cold email in 2026: 1-5% reply rate, 60-85% show rate, under 2% bounces, and 1-6 held meetings per 1,000 contacts."
2026-08-15
What Does a Cold Email Agency Cost?
"Cold email agencies cost $1,500-10,000+/mo on retainer, $100-500 per meeting on pay-per-meeting, or $500-5,000/mo for AI SDR tools."
2026-08-12
Why We Only Get Paid on Held Meetings
The incentive problem at the heart of outbound — and why pay-per-held-meeting fixes what retainers and AI SDR subscriptions broke.