The performance-based cold email agency.

Yes. A meeting bills only when the prospect shows up and attends. A no-show is $0, a cancellation is $0, and a meeting with the wrong person or the wrong company can be disputed within three business days and is not billed. That is what "held" means in our contract: attended, by an ICP-matching decision-maker, against a qualification bar you set in writing at kickoff. Most pay-per-meeting agencies bill when a meeting is booked; we bill when it happens.

A meeting with a decision-maker who matches the ICP we agree on in writing at kickoff, and who actually attended. No-shows and reschedules only bill once the meeting happens. The definition lives in the contract, not in fine print. Most pay-per-meeting agencies bill on booked meetings instead, which at a 60% show rate makes a $500 quote cost $833 per meeting that actually happens.

It buys a verified launch rather than a start date. Before a single prospect is emailed: domains registered to your brand and authenticated, mailboxes warmed, your ICP sized against real contact counts so you know the market is there before we send, copy written and approved by you, and a seed placement test run and published to you, pass or fail. $750 covers that once. Market-standard setup for this runs $1,500–5,000, and ours is deliberately lower because the per-meeting model is where we earn. Your first month of infrastructure is invoiced alongside it, so there is nothing further for you to approve later.

$249 to $999 a month depending on your sending volume, covering domains, inboxes, warm-up and deliverability monitoring. The first month is invoiced with your setup fee at signing, because that is when we register domains and build mailboxes. Monthly billing then starts 30 days after that invoice is paid, or the day your first prospecting email sends if that is later, so we never bill you for a month in which nothing sent. You authorise it once from your portal and nothing is charged until that date. Every domain is registered for your brand and transfers to you on request, free, whenever you ask. The mailboxes run on managed Google Workspace accounts that stay with us, so there is nothing for you to administer and nothing to migrate.

Honest answer: weeks 3–5. New sending domains need warmup before real volume — anyone promising meetings in week one is burning a domain to do it. First sends go out around week 2–3, replies follow, meetings land from week 3 on.

A three-month initial term, then month-to-month with 7 days' notice. If you leave inside the first three months, all you owe is the infrastructure fee for the months remaining — there is no early-termination penalty and no annual lock-in. The contract protects both sides and defines what a qualified meeting is.

Then we don't get paid — that's the point of the model. You'd be out the setup fee and infra costs, which together are less than most agencies' first month's retainer.