Six segments, not a directory
Plenty of agencies publish a page for every industry they can spell. We have written six, for the segments where we know how the list is really built and what breaks. If yours is not here, talk to us rather than read a page that would only be guessing.
B2B SaaS
Most SaaS outbound fails for a reason that has nothing to do with copy: the list is built from firmographics alone, so it reaches the right job titles at companies with no reason to move. We build around the buying situation, and bill $250 only when a meeting happens.
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Recruitment and staffing
Recruiting is the segment where timing beats everything. A hiring manager with no open role is not a prospect at any level of personalisation; one with three open roles in the same function has a problem today. Most recruiting outbound ignores this and sends to titles.
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Logistics and supply chain
If you sell parcel or freight cost recovery, fulfilment, warehousing or supply chain software, your buyer is an operations or finance leader at a company that ships heavily. It is one of the few segments where the market is genuinely large, which changes what the constraint is.
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Fintech and payments
Fintech outbound splits in two, and most agencies treat it as one. Selling to finance teams (CFOs, controllers, heads of finance) is classic B2B and cold email works well. Selling a payments product to small business owners is a different market with different addresses, different economics and a much shorter attention span. We size and write for whichever one you actually sell to, and bill only for meetings that happen.
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Healthcare and EMS software
If you sell software to ambulance services, fire-based EMS, clinics or healthcare operators, the first question is not what to write. It is which of your buyers are private businesses and which are public agencies, because cold email reaches the first well and the second poorly. We split them before launch and tell you plainly where email is the wrong channel.
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Selling to consumer brands
If your customers are CPG, DTC and retail brands, your buyer is a brand, marketing, insights or ecommerce leader. Two things make this market unusual: those roles change hands faster than almost any other, and the largest brands filter cold email harder than everyone else. Both change how the list is built and in what order it is worked.
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The same terms in every segment
$250 per held qualified meeting, nothing for a meeting that does not happen, and managed sending infrastructure from $249 a month. No retainer, and the definition of a qualified meeting goes in the agreement before launch rather than in a proposal afterwards.
Ready for a calendar with buyers on it?
30 minutes. We'll tell you honestly whether your offer will work on cold email — even if the answer is no.