The words that decide what you pay
Every definition below is the wording from our agreement, not a marketing gloss on it.
Held meeting
- A meeting the prospect actually attended and took part in. Outboundwell bills only on held meetings. A meeting that was booked but did not happen is not held and never bills.
Booked meeting
- A meeting that reached the calendar, whether or not it happened. Most pay-per-meeting agencies bill on booked meetings, which means the client pays for no-shows. The difference between booked and held is the show rate.
Qualified meeting
- A held meeting with a decision-maker who matches the ideal customer profile agreed in writing at kickoff, booked from our outreach. The definition lives in the contract, and an attendee outside the agreed profile is disputable and does not bill.
Show rate
- The share of booked meetings that are actually held. Cold-sourced meetings commonly show at 60 to 75 percent. Divide a booked price by the show rate to get the cost of a meeting that happens.
Dispute window
- Every booking appears in the client portal the day it is made, with evidence. The client has three business days to dispute any entry. A disputed meeting is credited, never billed, until resolved.
Warm-up
- The two to three weeks after new sending domains and mailboxes are created, during which they send only low-volume, non-prospecting mail to build reputation. Nothing prospecting sends during warm-up. Sending early is how domains get burned.
Inbox placement
- Whether a sent email lands in the inbox rather than spam or promotions. Outboundwell runs a placement test against seed inboxes before the first real send, and treats a failing result as a blocker, not a warning.
Suppression list
- The client's customers, trials, partners and anyone else we must never contact. Supplied by the client before the first send and applied to every list, because emailing a client's own customer from a lookalike domain is the worst failure this model has.
Ready for a calendar with buyers on it?
30 minutes. We'll tell you honestly whether your offer will work on cold email — even if the answer is no.